PalmSource to Change Name to ACCESS
ACCESS today unveiled a new brand identity, corporate logo and global website. In addition, the company has announced that it’s wholly owned subsidiary, PalmSource, Inc., has started the process to begin transitioning its company name to ACCESS.
ACCESS and PalmSource are both recognized as pioneers in the mobile phone and device markets with their respective product and technology portfolios. ACCESS’ NetFront browser, which recently surpassed 279 million deployments globally representing 923 unique devices ranging from mobile phones and PDAs to digital televisions, gaming consoles, and automobile telematics systems from major Internet device manufacturers, is widely recognized as one of the most advanced Internet browsers in the world.
Together, ACCESS and PalmSource are committed to developing products and platforms designed to optimize the capabilities of mobile phones and devices. The first product to leverage the collective technologies and expertise of ACCESS and PalmSource is the ACCESS Linux Platform (ALP), announced in February 2006.
The new logo modernizes the current ACCESS logo signifying the Company’s evolution as a global corporation with 29 offices in Asia, Europe and the United States. Featuring four spheres emanating from the word ACCESS, the logo is a metaphor for the technologies and products that ACCESS generates, incubates and releases to the world. These spheres represent the technologies, products, industries, and business models that ACCESS and PalmSource have developed as well as the ones it has yet to generate.
Highlighting the two companies coming together as one, the logo features two shades of blue associated with both ACCESS and PalmSource. The overall design represents a company that is developing and providing the mobile phone and device industry with innovative technologies and products.
"Our new logo has been designed to symbolize the transformation of ACCESS as it evolves into a truly global company dedicated to providing innovative products and technology,” said Toru Arakawa, ACCESS CEO, president and co-founder. “The new logo symbolizes our Company values of total customer satisfaction, integrity, innovation, excellence and openness,” Arakawa added.
In addition to the new logo, ACCESS has launched a new global website that integrates, updates, and expands the information previously available on the standalone PalmSource and ACCESS web sites. It is available in five language versions-- English, Japanese, French, German, and Spanish.
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RE: Access Co, the 2006 version of Palm Inc of 1992.
ALP success = Ease of development
A big factor in ALP success is going to be how easy it is for amateur and hobbyist programmers. Symbian is an awesome platform with incredible potential but it is a PITA for Joe Average to develop simple programs.
Palm succeeded in small part because anybody could develop simple applications with much learning curve. WM is succeeding by leveraging its desktops tools and market dominance to make WM fairly easy to develop for (if not cheap).
So please access, keep the learning curve relatively shallow. Easy to develop encourages innovation.
David
New Logo
This is all a freakin nightmare... please, someone kick me... no new PDAs....
What a bad week.... I'm wore down...
Vote for John Kerry... best man for the job.
Palm is dead, long live Access.
I think any of us could have seen the writing on the wall a few years back. I'm just not sure we could have expected things to be this, well, pathetic. Perhaps Palm should have surrendered when Microsoft fired that proverbial warning shot across its bow. Instead they've abandoned their ship and have been floating around the open seas on a life raft reminding the world that they still exist. It's almost embarrassing really.
Nevertheless I wish Access all the best. After a decade with Palm, I've since moved to the Windows platform so I won't be using their products, but a part of me will always have a soft-spot for the remnants of the Palm OS.
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Access Co, the 2006 version of Palm Inc of 1992.
Their new ALP based on Linux will leverage the Linux community of developers and supporters of both commercial and open source communities.
With Palm Inc's increasing focus on WM and Treo phones, I would welcome new ALP licensees to restore a healthy competition that would drive innovation in both the OS and hardware industry.
From Access: "...our company values of total customer satisfaction, integrity, innovation, excellence and openness,” Arakawa added.
God bless the Japanese, the new Americans.