Meet My Pre, Episode II: Attack of the Nail Salon

Posted By: Tim Carroll Monday, August 24, 2009 7:03:45 PM

Bell's series of "man on the street" Palm Pre vox pops continues today, with the release of episode 2 of "Meet My Pre". Bradley (does he have a last name, or is he like Cher?) totes the Pre along to a Canadian nail salon and does his damndest to impress the girls. Two seem impressed, but facial lady? Not quite.

You can keep up with the series at Bell's "Meet My Pre" Facebook page. Embed after the break.

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The Appeal of the Mundane

DarthRepublican @ 8/24/2009 8:07:21 PM #

It's unabashedly girly but then Palm has made no secret of the fact that it's going after women. Perhaps going to an actual nail salon and showing the device to actual women will insulate Bell from the usual charges of being condescending. But probably not as this charge is almost instinctively leveled at tech companies when they try to go after women. Although in fairness 90% of the time that companies do go after women, they do it in the most obvious, condescending way possible (i.e. Roger McNamee's remark about the Pre's built-in mirror).

In any case, it's interesting that the commercial takes the gee-whiz aspects of the Pre, Synergy and multi-tasking, and presents them as ordinary and mundane. In a world where phones trade on sex appeal, Bell is going against the grain in taking what is supposed to be stylish and presenting it as ordinary and turning that ordinariness into it's appeal for customers. This is one of those "it's just crazy enough to work plans." Everybody zigs by going for glamor. Bell zags by going for ordinariness. It reminds me of a line from the 80's show Square Pegs, "I really like you two. You've got no style. It's a totally different head."

Totally.
Screw convergence
Palm III->Visor Deluxe->Visor Platinum->Visor Prism->Tungsten E->Palm LifeDrive->Palm TX->Palm Pre
Visor Pro+VisorPhone->Treo 180g->Treo 270->Treo 600->Treo 680->T-Mobile G1->Palm Pre
http://mind-grapes.blogspot.com/

RE: The Appeal of the Mundane

freakout @ 8/24/2009 8:32:08 PM #

funny how you mention the mirror - notice how unimpressed Facial Lady is by it? The expression on her face at the end made me LOL

RE: The Appeal of the Mundane

DarthRepublican @ 8/24/2009 10:25:36 PM #

You know I actually had occasion to use the mirror today. I had something in my eye. The mirror is pretty useless but I suppose it does look cooler than more black plastic. Now that makes me LOL.
Screw convergence
Palm III->Visor Deluxe->Visor Platinum->Visor Prism->Tungsten E->Palm LifeDrive->Palm TX->Palm Pre
Visor Pro+VisorPhone->Treo 180g->Treo 270->Treo 600->Treo 680->T-Mobile G1->Palm Pre
http://mind-grapes.blogspot.com/

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