Palm Kicking Off Ad Campaign Monday
Acting Palm CEO Eric Benhamou said that demand for Palm products is picking up and has reached levels higher than any the company has seen in months. "We are encouraged that sell-through has rebounded to levels above that of the summer months," he said.
Not content with that, Palm is launching an advertising campaign on Monday. This will include both TV and online ads that focus on the everyday uses for Palm handhelds. It is intended to help increase sales during the holiday season.
These ads will also highlight the advantages of the SD slot. They will be heavily advertising the free 16 MB SD card with the purchase of a m500 series or m125.
AKQA, a San Francisco-based ad agency, developed the new campaign. The ads, produced by Digital Kitchen, with music by techno club band Daft Punk, will break on national cable TV, with Canadian and some network coverage, also. The ads are being crafted for international use as well.
"The ads are modern and digital, and they reflect the personality of Palm, and there's also a nice link with resellers," said Kirk Citron, chief strategic officer of AKQA. "I think the message will resonate with a broad range of people -- especially the expansion message and free SD card offer, which lets people experience the additional value they can get out of their Palm handhelds."
"We're moving from the mobile professional to the mobile majority, a market where useful and relevant applications are king," said Ken Wirt, senior vice president of Solutions Group Marketing for Palm, Inc. "We have an outstanding applications story to tell, and we're telling it. Our expansion capabilities and SD card promotional offer make our story even more compelling. These little cards unleash a torrent of capability."
After a very weak spring, Palm's most recent quarter saw a strong rise in demand, with revenues up 30%. Mr. Benhamou said yesterday that the current quarter is on track to meet management's expectations.
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Pathetic!
Come out with "even" one convicing product.
People will buy without those fancy Ads. They still don't get it, do they?
RE: Pathetic!
Damn glad to hear these ads will be focused on what a palm can do. I agonized for years watching Apple fall running ads telling people that a Mac is a lifestyle choice and never saying, "The Macintosh is easier to use than Windows". I hope Palm comes out with ads telling the world how easy a palm is and how over-complicated the competition is.
RE: Pathetic!
RE: Pathetic!
If you spend all money on hardware then you will have expensive toys (see PPC devices).
I think this is a good move from Palm.
RE: Pathetic!
There are probably more people like my roommate in the mass market than there are people like me. And why should they drop hundreds of dollars on something they only see as a glorified address book?
Ah, but it can do so much more, say us geeks.
Sounds like that's what the commercials are meant to do: Make the ordinary, non-techie consumer see Palm devices as having multiple, simple, everyday common uses (most people are STILL referring to them as "Palm Pilots," which shows how little they know of what Palms do today).
If it works, and the prices stay low enough, Palm would be rolling in R&D money. They don't have to produce a product that "convinces" the power user, they just have to convince the everyday user to buy the product they already have.
-rueyeet, who is too lazy to go log in before posting
RE: Pathetic!
RE: Pathetic!
GO FOR IT, PALM!
RE: Palm Strikes Back
RE: Pathetic!
> that it is at its most vulnerable.
The PPC is not the enemy. Why do the tech geeks here make everything an "US vs. THEM" battle? Like Shatner said: "Get a LIFE!!!".
I wonder if these fools argue on other sites about the superiority of KRAFT Velveeta and Shells vs KEEBLER cookies? Yes, I can see it now: Now is the time to put pressure on the KEEBLER ELVES when they are the most vulnerable. When their chief ELF, Yankerkowski, has fallen. We must make KRAFT the number one selling food !!! There are too many culinary-challenged people who are afraid of boiling water and squeezing cheeze out of plastic bags. We must show the KEEBLER ELVES that cookies aren't so easy to eat. Yes, we'll show them.
Yeah, get a life....
RE: Pathetic!
RE: Pathetic!
1. What was the orinal title (somebody mentioned "Palm Kicking off @$$ Campaign Monday?
2. I believe the use asking what R & D stands for was former PHCEO Carl Walscritdoesntmatterwhathisnameisjabroni.
3. Who cares about Craft???? Keibler (stacy) is hot!!!!
We got lots of goodies, and we're gonna get Sculley...
too little too late
RE: too little too late
RE: sony geeks
Please grow up!
RE: too little too late
RE: too little too late
RE: clone
RE: too little too late
RE: too little too late
Have a great day!
RE: too little too late
I used to hate Sony too until...
Now I know why Clie owners are so happy!
If you're thinking about getting a Clie, check out this group and you'll hear a lot of amazing things about what they can do.
RE: way too little,way too late
RE: too little too late
sheesh...
between the Palm sucks, Sony is the best, PPC is the enemy garbage and "too little too late", it seems you can cut and paste the responses to the last 3 months' news articles on PIC.
It would be nice to read some responses with new comments or ideas.
As for my take on the Ad campaign, i say it's a great thing. There are plenty of clueless people out there (how do you think AOL has been such a success?) and ads that showcase some of the Palm's features can only be good news.
RE: too little too late
Good Idea ... Go on, Palm !
RE: Good Idea ... Go on, Palm !
RE: Good Idea ... Go on, Palm !
RE: Good Idea ... Go on, Palm !
RE: Good Idea ... Go on, Palm !
While we're at it, would they want to show a few select third-party apps and periphs that really showcase what their machinery can do? How about wireless Web? Word processing? Printing? This would at least help to eliminate a lot of the common perception of handhelds.
"Why are you playing with that? It's just an organizer."
"No, it's not."
"It can just organize your phone numbers and keep track of your schedule."
"It can do a lot more than that."
"It can't surf the Web."
"Will that be modem, network, or wireless?"
"It can't take pictures."
"Here's the camera."
"It can't write Word documents."
"Here's the folding keyboard and here's the word processor. What font would you like?"
"Well, it can't print..."
"Here's the printer."
Palm began life by selling the concept that their machines were an easy way to look at one's information and keep track of it on the go, nothing more, nothing less. They succeeded wildly at that, but their continued prosperity may be dependent on their ability to kill that concept. Handheld organizers impress very few any more; an organizer can be had from your average drugstore. However, try typing a Word document on that handheld organizer. A handheld computer could impress pretty much anyone who hasn't ever used one, and even some people who have. In my own experience, most people are very surprised at what I can do with such a small box. If Palm goes out on a limb a bit and depends on their third party developers, they can start selling their product as a laptop replacement, a use for which it is well suited in my view.
Scott
Get a Handspring already!
RE: Get a Handspring already!
RE: Get a Handspring already!
Honestly, Palm group (at least for Palm and handspring) need some major restructuring before shouting "we are number 1".....
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